What Is Search Engine Optimization (SEO)?

Search Engine Optimization or simply SEO is the practice of optimizing your website to increase its chances of being recognized by popular search engines such as Google or Bing and display it among the top results. It is a process of attracting more unpaid or “organic” traffic to your webpage. In simple words, it is a tool to make your webpage more popular by attracting more people to it.

SEO includes all kinds of search including image search, academic search, news search among other things. It is the job of the SEO to make sure that your web content is displayed among the top results when people search for similar keywords.



SEO Punjab Khalsa Website Designers

Top 10 OnPage SEO Ranking Factors In 2018

Khalsa Website Designers engages the help of a team of the most competent technical and copywriting staff who can successfully boost the search engine ranking and site traffic of virtually any company. From simple to complex website needs, every requirement is delivered to perfection.

1. Always Use SEO-Friendly URLs

URL is the first impression of your website and you should strive to make it a good one. The domain name that you decide on must have a justification. The URL must accurately reflect the content of your website in order to attract the targeted visitors. It is always best to use .com domain than any other domains. In order to secure your website from cyber threats, it is always good to use https. When it comes to choosing the best length for your URL, shorter the URL, the better. Make your URL short and very to the point.


2. Include Multimedia On Your Page

When it comes to attracting more people to your website, you need to make your website as attractive as possible, and that includes using a lot of eye-catching photos and other multimedia options like sound and animation. You must have come across the phrase, “A picture is worth a thousand words”. Graphics and audio attract the attention of the visitors a lot better than just text. Make sure your website content is of premium quality besides including attractive multimedia options to your website page.


3. Use Proper Headings

Heading describe the whole content of the website in a nutshell. The heading of a website must be short and crisp and describe exactly what is there on the website. Besides the main title heading, you also need to include subheadings that would highlight the main points of the website content. Headings and subheadings provide an outline of the content and make the order of importance clear. Headings enhances the readability of the content by making the main points more prominent. This way, the reader would not have to search the entire page to find the thing he is looking for.


4. Outbound Links To Other Authority Sites

Outbound links are also known as external links that connect your website to other websites on the internet. This helps the search engine get an idea about the niche of your website and help you form an interconnected network. It gives the search engines like Google a better understanding of your website through the related links. External links validate your website more than internal links since external links are harder to manipulate or duplicate.


5. Give Internal links Properly

Strategic internal linking is a secret tool in the bag of every good SEO expert. It is the idea of putting hyperlinks in your blogs or webpage content to other contents of your website. Internal linking gives a cohesive structure to your website, giving it some hierarchy. It also helps to optimize your website by providing a more well-defined path for the spiders and the audiences of your website to navigate through.


6. Your Site Should Load In 3-4 Seconds.

No one wants to wait for minutes on end for a single page to load. Neither do the search engines like Google. Websites that load faster have a better rating from Google than those that do not. In fact, slow loading time is a major cause for people to close a website. No one has the kind of endless patience to wait for a single page to load. The average loading time for a page should be anywhere from 2 to 4 seconds. Heavy multimedia and graphics make a page load slower. Make sure your webpage only the has the optimum amount of multimedia options that make the website look attractive without making it slow.


7. You Should Optimize Your Images

It is not just the website content that needs the magic of SEO. The website images also need optimization. Image optimization is the process of scaling down the image to help the website load faster. However, the reduction has to be done in a way that it does not affect the quality of the photos.


8. Get Some Social Shares With Social Sharing Buttons

Social media platforms like the Facebook and Twitter is where most of the crowd is. Make sure to include Social sharing button to bring in the targetted crowd to your website. Additionally, the re-sharing in the social media platforms would further enhance your website traffic. they can even make your website viral.


9. Always Write Longer Articles

Search engines like Google prefer longer articles ofter shorter ones. After all how many ideas can you fit in a 100 words? Search engines favor longer articles because they provide more in-depth information about the topic. Make sure your content is at least 600 to 1000 words to make it more noticeable by the Search Engines.


10. You Should Boost Your Dwell Time

Dwell time is a poorly understood concept that is ignored by most people. The actual amount of time a person spends or “dwells” on a website before going back to the SERPs. Suppose, if someone gets access to your website from the Google search and then spends a lot of time on it, it automatically sends the message to Google that your website is good and provides information relevant to the searched keywords. You can increase your organic search engine rankings with an increase in your dwell time.



Here Are 5 Technical SEO Ranking Strategies

Before beginning a search engine optimization (SEO) project, it is important to understand the process involved in an effective SEO campaign. Khalsa Website Designers caters to clients who require an intensive, full-service approach to search engine marketing.



1. Check Webmaster Indexing

We first analyze a web site, followed by a step-by-step plan to have the website communicate keywords more effectively to search engines. Our ultimate goal is to get our clients more visitors and higher conversion of sales and leads.


2. Submit Your Sitemap To Search Engines

The goal of on page and off page optimization is to generate a theme consistent with your targeted keywords. The search engine is a robot, not a human … and therefore, you must follow our proven process to educate the robot so that it brings your website up when your potential customers are searching for specific business related keywords.


3. Get A Responsive Website Design

We first analyze a web site, followed by a step-by-step plan to have the website communicate keywords more effectively to search engines. Our ultimate goal is to get our clients more visitors and higher conversion of sales and leads.


4. Add Schema Markup To Your Site

The goal of on page and off page optimization is to generate a theme consistent with your targeted keywords. The search engine is a robot, not a human … and therefore, you must follow our proven process to educate the robot so that it brings your website up when your potential customers are searching for specific business related keywords.


5. Use Redirection On URL Change

We first analyze a web site, followed by a step-by-step plan to have the website communicate keywords more effectively to search engines. Our ultimate goal is to get our clients more visitors and higher conversion of sales and leads.


5. Use Redirection On URL Change

We first analyze a web site, followed by a step-by-step plan to have the website communicate keywords more effectively to search engines. Our ultimate goal is to get our clients more visitors and higher conversion of sales and leads.



The Most Important Off Page SEO List

Before beginning a search engine optimization (SEO) project, it is important to understand the process involved in an effective SEO campaign. Khalsa Website Designers caters to clients who require an intensive, full-service approach to search engine marketing.



1. Try Social Bookmarking For Off-Page SEO

The goal of on page and off page optimization is to generate a theme consistent with your targeted keywords. The search engine is a robot, not a human … and therefore, you must follow our proven process to educate the robot so that it brings your website up when your potential customers are searching for specific business related keywords.


2. Try Blog Comments From Authority Sites

We first analyze a web site, followed by a step-by-step plan to have the website communicate keywords more effectively to search engines. Our ultimate goal is to get our clients more visitors and higher conversion of sales and leads.


3. Post To Social Media Pages

The goal of on page and off page optimization is to generate a theme consistent with your targeted keywords. The search engine is a robot, not a human … and therefore, you must follow our proven process to educate the robot so that it brings your website up when your potential customers are searching for specific business related keywords.


4. Guest Post On High Authority Sites

We first analyze a web site, followed by a step-by-step plan to have the website communicate keywords more effectively to search engines. Our ultimate goal is to get our clients more visitors and higher conversion of sales and leads.


5. Try PBN (Private Blog Network)

The goal of on page and off page optimization is to generate a theme consistent with your targeted keywords. The search engine is a robot, not a human … and therefore, you must follow our proven process to educate the robot so that it brings your website up when your potential customers are searching for specific business related keywords.


5. Try PBN (Private Blog Network)

The goal of on page and off page optimization is to generate a theme consistent with your targeted keywords. The search engine is a robot, not a human … and therefore, you must follow our proven process to educate the robot so that it brings your website up when your potential customers are searching for specific business related keywords.



The Most Important Ranking Factor Is Local SEO

Before beginning a search engine optimization (SEO) project, it is important to understand the process involved in an effective SEO campaign. Khalsa Website Designers caters to clients who require an intensive, full-service approach to search engine marketing.



1. Get Google My Business Listing

We first analyze a web site, followed by a step-by-step plan to have the website communicate keywords more effectively to search engines. Our ultimate goal is to get our clients more visitors and higher conversion of sales and leads.


2. Make Local Sites Follow Your Business Listing

The goal of on page and off page optimization is to generate a theme consistent with your targeted keywords. The search engine is a robot, not a human … and therefore, you must follow our proven process to educate the robot so that it brings your website up when your potential customers are searching for specific business related keywords.


Why SEO is Beneficial to Your Business?


SEO Gives You Quality Traffic.

This year resesrch shows that approximately 85% of all Web sites are found via search engines


SEO Is A Long-Term Strategy Plan.

96% of Internet users begin their Web search through a major search engine (Google, Bing, Yahoo, AOL)

SEO Increases Your Sales and Leads.

SEO allows you the ability to choose keyword phrases for searches performed by potential customers


SEO Increases Brand Awareness.

In January 2016, more than 17.5 billion searches were performed with 342 billion search results

First Rankings Provides 24/7 Promotion.

Solid SEO and search friendly Web design will help bring visitors to your Website


New Customers Finds You Everyday.

Consumer perception is that the higher a Web sites is ranked in a search engine


OUR TEAM

Our Hard Working Team Members


Daljit Singh

Daljit Singh

CEO, Website Designer.

Anjali

Anjali

Graphic Designer.

Harjinder Singh

Harjinder Singh

Mobile App Developer

Baljit Singh

Baljit Singh

Custom Web Developer

Kamaldip Singh

Kamaldip Singh

Marketing & Outreach Expert

Mandeep Singh

Mandeep Singh

Article Writer



Why Choose Us?What Makes Us Different Than Others?


We do not only provide SEO and Internet marketing services but we also offer a wide array of related services such as SEO friendly web design, pay per click, affiliate marketing, website audits, social media optimization, branding and several others.


SEO helps to make your webpage more visible among the searches. The earlier a website appears in the search, the more noticeable it is to people. There are a number of tactics to optimize your website like using the right keywords in the content, using HTML links, providing inbound and outbound links.



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